Two friends with a lifelong passion for two different, but complementary, interests, Nathalie Franssen adores the art of jewellery, Umberto Miele lives to the rhythm of the clock. They decided to unite their respective vocations. George Joailliers’ story began in 2004.

A first boutique in Uccle, the former Amerijckx house dating back to 1970. Their youthfulness adds a touch of modernity, but above all they offer professionalism through their know-how, their love of luxury, their sense of respect for the customer. They present wonderful brands, such as Tudor watches and Garel jewellery.

Soon after, their scope expanded and a second showcase was established late in 2005, at The Esplanade Shopping Centre in Louvain-la-Neuve. Here again, the place is well worth a visit; Tag Heuer, Baume and Mercier or Bell&Ross are flanked by magnificent creations from Fred House or Hulchi Belluni.

For the moment, their third site is in Leuven. Maison George celebrates the most prestigious watchmaking brands, such as Chanel, IWC, Omega or Rolex, and the precious jewellery of Pomellato.

George Joailliers’ constant endeavour is to be at the forefront, to give you their best advice or to satisfy your every whim.